How to Use Google Business Profile to Attract More Local Customers
- holaalgoriva
- 19 nov
- 2 Min. de lectura
Actualizado: 21 nov
Google Business Profile (GBP) is one of the most powerful tools for any business that depends on local visibility. Whether you run a restaurant, clinic, beauty salon, boutique, or service business, your GBP directly influences how many customers find you, trust you, and ultimately choose you.
In fact, studies show that 76% of people who search for something nearby visit a business within 24 hours, and 28% of those searches result in a purchase. If your profile isn’t optimized, you’re missing real, ready-to-buy customers.
Why Google Business Profile Is essential for local growth
Customers look for you on Google Maps FIRST
Google Maps is the new storefront. Before visiting, customers search things like:
“best restaurants near me”
“electrician in Sydney”
“coffee shop Surry Hills”
If your business doesn’t rank in the top 3 local results, you are invisible to most users. Optimizing your GBP increases your chances of appearing in the “Local Pack”, the highly visible 3-business box that gets the majority of clicks.
Trust comes from reviews, photos, and updated information
60%+ of people will not contact a business with inaccurate or outdated information. That includes:
old opening hours
missing phone number
poor-quality photos
unanswered reviews
The more complete and visually strong your profile, the more confidence you inspire. Customers often decide in seconds based on photos and ratings.
An optimized profile sends strong SEO signals
Google uses your GBP as a key signal for local ranking.A strong profile helps you rank for:
branded searches (your business name)
category searches (“Italian restaurant Sydney”)
service searches (“plumbing emergency near me”)
An active, optimized profile sends signals of reliability, relevance, and proximity — all crucial for SEO.
How to Optimize Your Google Business Profile Step-by-Step
Complete every field with accurate, keyword information
Fill out most of the sections or all of them:
business categories
detailed description
service list
menu or product catalog
service areas
amenities
Use keywords naturally: Instead of “Coffee shop,” write “Specialty coffee shop in Surry Hills offering organic blends and pastries.”
Upload high-quality photos with geolocation
Photos can increase engagement by up to 40%, and posts with geolocation help Google validate your physical location.
Include:
exterior and interior
staff photos
products/dishes/services
videos of the experience
Fresh media = higher Maps ranking.
Build a review growth strategy and a fast respond system
More (and better) reviews increase your ranking and improve click-through rates. Ask satisfied customers to leave feedback and reply to every review; it shows activity and builds credibility.
At Growise, we specialise in Google Business Profile optimisation, local SEO, and strategies that put your business in front of customers who are ready to buy.
Book your free audit here and discover the opportunities your business is already missing — we’ll help you turn searches into real visits and sales.
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